The Google SERP API that returns clean JSON.

Send a keyword, get back parsed organic results and 26+ SERP features as clean JSON your code — and your models — can read. Live, at a fraction of what the big SERP APIs charge.

99.9%: uptime
~1.1s: median latency
26+: SERP features
190+: locations

serplify · api console LIVE

POST https://api.serplify.io/v1/serp/google/organic/live

{
  "status": "ok",
  "elapsed_ms": 1084,
  "search": {
    "keyword": "best running shoes",
    "location": "New York,US",
    "device": "desktop",
    "language": "en"
  },
  "organic": [
    {
      "rank_absolute": 1,
      "title": "15 Best Running Shoes, Tested by Runners",
      "url": "https://runrepeat.com/best",
      "domain": "runrepeat.com"
    },
    {
      "rank_absolute": 2,
      "title": "Best Running Shoes 2026",
      "url": "https://www.rw.com/guide",
      "domain": "rw.com"
    }
  ],
  "serp_features": [
    "featured_snippet", "people_also_ask",
    "shopping", "ai_overview"
  ]
}

99.9%

Uptime target

rolling 90-day

<1.2s

Live latency

median, real-time

SERP feature types

parsed per response

Locations

desktop & mobile

1.2B+

SERPs parsed

and counting

Why teams switch

A SERP API built for the people who parse the data

Most SERP APIs make you choose between price, coverage, and developer experience. We didn't want to choose, so we built the one we wanted to integrate against.

Real-time structured JSON

Send a keyword, get back parsed organic results and SERP features as predictable JSON. No HTML scraping, no brittle selectors, no proxy babysitting on your side.

Full SERP-feature coverage

26+ feature types parsed from a single response — featured snippets, People Also Ask, local pack, knowledge panel, AI Overviews, shopping, news, video, and more.

Precise location & device targeting

Resolve a query for any of 190+ locations, on desktop or mobile, in the language you specify. The same keyword, exactly as a real searcher there would see it.

AI-ready structured JSON

Every SERP feature comes back as a named, fully-typed block — ready to drop into LLM function-calls, RAG pipelines, and agent tools. The shape stays stable, so structured extraction holds up run to run.

Coverage

Every SERP feature, parsed into named blocks

One Google SERP API call returns the full page broken into structured elements — not a blob of HTML you have to scrape yourself.

Organic results
Featured snippet
People Also Ask
AI Overview
Local pack
Knowledge panel
Shopping / PLAs
Image pack
News
Top stories
Video
Sitelinks
Related searches
Ads

Each block carries its own fields — positions, links, prices, ratings, and source — so you can read exactly the feature you care about. New SERP features are added as Google ships them, without breaking the schema.

Endpoints

Three speeds, one schema

Pick the gear that fits the job. Every endpoint returns the same JSON shape, so you can move a keyword between Live, Priority, and Standard without touching your parser.

Live

~1.1s median

Real-time resolution. The request blocks until the SERP is parsed and returns inline — best for rank checks and on-demand lookups.

/v1/serp/google/organic/live

Priority

seconds, queued first

Queued but jumped to the front. Returns via webhook or polling. A middle gear for time-sensitive batches without paying live rates.

/v1/serp/google/organic/priority

Standard

queued, lowest cost

Bulk-friendly queued jobs at the lowest per-result price. Submit thousands of keywords and collect results by webhook when they finish.

/v1/serp/google/organic/standard

Pagination via depth / offset for results beyond page one.
Per-request location, device, and language params.
Webhooks fire on queued-job completion — no polling loop required.
Versioned, stable JSON schema. Breaking changes ship behind a new version.

batch · webhook callback QUEUED

POST https://api.serplify.io/v1/serp/google/organic/standard

{
  "status": "queued",
  "task_id": "a7f3-9c21-batch",
  "queued": 2400,
  "webhook": "https://you.app/serp/callback",
  "tasks": [
    {
      "keyword": "rank tracking api",
      "location": "London,GB",
      "device": "mobile",
      "depth": 100
    }
  ],
  "estimate": {
    "results": 2400,
    "cost_usd": 0.72
  }
}

Quickstart

Call it in one request, in any language

One POST with your key and a small JSON body — keyword, location, device — and you get parsed organic results back. No SDK to learn, no auth dance. Copy a snippet and you're running a live query in a minute.

Bearer-token auth. One header, one key. Rotate keys per environment in the dashboard.
Three required fields. keyword, location, and device — everything else has sensible defaults.
Plain HTTP. It's a JSON API, so any language with an HTTP client works — no Serplify-specific SDK required.

Full API reference

# Live Google SERP — returns parsed organic results + 26+ features
curl -X POST https://api.serplify.io/v1/serp/google/organic/live \
  -H "Authorization: Bearer $SERPLIFY_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "keyword": "best running shoes",
    "location": "New York,US",
    "device": "desktop"
  }'

import requests

resp = requests.post(
    "https://api.serplify.io/v1/serp/google/organic/live",
    headers={"Authorization": "Bearer " + api_key},
    json={
        "keyword":  "best running shoes",
        "location": "New York,US",
        "device":   "desktop",
    },
    timeout=15,
)
resp.raise_for_status()

data = resp.json()
for row in data["organic"]:
    print(row["rank_absolute"], row["domain"])

const res = await fetch(
  "https://api.serplify.io/v1/serp/google/organic/live", {
    method: "POST",
    headers: {
      "Authorization": `Bearer ${apiKey}`,
      "Content-Type": "application/json",
    },
    body: JSON.stringify({
      keyword:  "best running shoes",
      location: "New York,US",
      device:   "desktop",
    }),
  });

const { organic } = await res.json();
organic.forEach((r) => console.log(r.rank_absolute, r.domain));


$ch = curl_init("https://api.serplify.io/v1/serp/google/organic/live");
curl_setopt_array($ch, [
  CURLOPT_POST           => true,
  CURLOPT_RETURNTRANSFER => true,
  CURLOPT_HTTPHEADER     => [
    "Authorization: Bearer " . $apiKey,
    "Content-Type: application/json",
  ],
  CURLOPT_POSTFIELDS     => json_encode([
    "keyword"  => "best running shoes",
    "location" => "New York,US",
    "device"   => "desktop",
  ]),
]);

$data = json_decode(curl_exec($ch), true);

200 OK · ~1.1s median · Same JSON shape on every endpoint

Anatomy of a response

Every SERP feature becomes a typed JSON field

Here's the same Google results page on the left and the structured response on the right. Hover any block to see exactly which named field it maps to — this is what '26+ SERP feature types parsed into clean JSON' actually looks like.

G best running shoes

About 84,300,000 results · New York, US · desktop

AI Overview

Ad

A rank tracker API and SERP position API in one

Schedule recurring checks for your keyword set and read positions straight from the response. Every result carries rank_absolute, so a rank tracking API is just a loop over your keywords on a cadence you control.

Scheduled checks. Daily, weekly, or hourly cadences per keyword, location, and device.
Historical positions. Store each check to chart a SERP position API trend over time.
Movement alerts. Diff today against yesterday and flag gains, drops, and lost SERP features.

Rank tracking guide

Honest comparison

Serplify vs DataForSEO & SerpApi

Both are solid tools — we use them as the benchmark. Here's where we line up and where we differ, on the axes that actually change your bill and your build.

Serplify SERP API compared with DataForSEO and SerpApi on price, compatibility, latency, SERP feature coverage, and support.
Compare	Serplify SERP API	DataForSEO	SerpApi
Price · per 1,000 SERPs (100 results, live)	$5	$15.50	$9–25
Results per SERP at that price	Up to 100 · flat	10 and 100 priced apart	Up to 100
Response format	AI-ready + DFS/SerpApi wrappers	Own schema	Own schema
Median live latency	~1.1s	~3–8s (queued bias)	~2–4s
SERP feature types parsed	26+	25+	20+
AI Overview parsing	Included	Included	Partial
One balance across SERP, traffic & CTR	Yes	No	No
Free starting balance	$1	$1 credit	Free tier
Webhooks for queued jobs	Yes	Yes	No
Human support on every plan	Yes	Tiered	Email

Competitor figures are list-pricing estimates as published at time of writing and vary by volume, region, and plan. DataForSEO's $0.002 "per SERP" covers only 10 results — a full 100-result live SERP is $0.0155; only their slowest ~5-min queued tier (~$4.65/1k) dips under us. We benchmark transparently — see the docs for live numbers.

Who it's for

What people build on the SERP API

If your product or workflow needs to know what ranks where, the Google SERP API is the data layer underneath it.

Rank tracking & SEO platforms

Power a rank tracker API behind your product — daily positions for thousands of keywords across locations, stored and charted over time.

SERP monitoring & alerts

Watch for ranking drops, lost featured snippets, or new competitors entering the top 10, then fire alerts the moment a SERP shifts.

Agencies & in-house teams

Run client reporting and competitive audits at scale without standing up your own scraping fleet, proxies, or CAPTCHA handling.

AI & LLM grounding data

Feed models fresh, citable search results for retrieval and grounding — structured JSON your pipeline can consume directly.

Market & competitor research

Map share of voice, track SERP features by query, and quantify how visibility moves across markets and devices.

Datasets & analytics

Collect large, clean SERP datasets for trend analysis, pricing intelligence, and internal dashboards with a stable schema.

Pricing

One flat price per SERP — a fraction of the going rate

No tiers, no seats, no depth surcharge. One flat price per SERP — a full live page of up to 100 results — billed only on success, drawn from a balance you share across every Serplify product.

$0.005 / SERP

$5 per 1,000 SERPs · live · up to 100 results each

AI-ready JSON — every SERP feature a named, typed block
Live, real-time response (~1.1s median) — no depth surcharge
Up to 100 results + all 26+ SERP features per call
Only successful SERPs are billed — blocked fetches are free
Drop-in wrappers for DataForSEO & SerpApi if you're migrating

Get your API key See full pricing

Start with $1 in free balance · no card required · bigger top-ups earn bonus balance

Need committed volume or a custom SLA? Talk to sales about committed-use rates.

FAQ

Questions about the SERP API

Still unsure about something? The docs go deeper, or reach the team.

Is the JSON good for LLMs and AI agents?

That's a core design goal. Every SERP feature is a named, fully-typed JSON block, so results feed straight into LLM function-calls, RAG pipelines, and agent tools — no HTML scraping, no brittle parsers. The shape stays stable run to run, which keeps structured extraction and grounding reliable.

Can I migrate from DataForSEO or SerpApi?

Yes, in minutes. Serplify returns its own clean, AI-ready JSON by default, and optional drop-in wrappers map the response to the DataForSEO or SerpApi shapes you already parse — so you point your integration at our base URL, swap the key, and keep your code. A short migration note in the docs covers the edge cases.

How fresh and accurate is the SERP data?

Live requests fetch the SERP at call time, so results reflect the page as it ranks right now. We parse the live Google results page for your exact location, device, and language, then return clean structured JSON — not a cached snapshot.

What's the latency?

Live requests resolve in about 1.1s at the median; the long tail depends on the query and location. Standard and Priority jobs are queued and return by webhook or polling — designed for throughput rather than per-request speed.

Which search engines and locations do you support?

Google is the primary engine, with 190+ locations and both desktop and mobile, in your chosen language. You target by location name or code plus device — the same query as a real searcher in that market would see.

Do you offer rank tracking?

Yes. The SERP API doubles as a rank tracking API: schedule recurring checks for your keyword set, read back rank_absolute per result, and store positions over time. Pair it with our historical responses to chart a SERP position API trend without building your own crawler.

Is SERP scraping compliant and reliable?

We handle proxies, retries, and parsing on our infrastructure and operate to a 99.9% uptime target. Use the API for publicly visible search results and follow Google's terms and your local laws; we don't return logged-in, personalized, or paywalled content.

How does pricing compare to DataForSEO and SerpApi?

It's $0.005 per successful SERP — a full live page of up to 100 results — and cheaper than both. DataForSEO charges $0.0155 live for 100 results (their $0.002 headline returns only 10); SerpApi starts near $0.009. It draws from one prepaid balance shared across every Serplify product, and only successful SERPs are billed. Only DataForSEO's slow ~5-minute queued tier dips just under us.

Are there plans, quotas, or overage charges?

No plans and no quotas — you draw from a prepaid balance that never expires, so there's nothing to exceed. Top up any amount (bigger top-ups earn bonus balance), and only successful results draw it down. For sustained high volume, talk to sales about committed-use rates and a custom SLA.

More from Serplify

Pulse

Ship with the SERP API

Real-time Google SERP data, clean JSON, a fraction of the price

Grab a key, run your first live query in a minute, and keep the parser you already wrote.

Get API key Read docs

$1 free to start · no card · AI-ready JSON