Live
~1.1s medianReal-time resolution. The request blocks until the SERP is parsed and returns inline — best for rank checks and on-demand lookups.
/v1/serp/google/organic/live The Google SERP API that returns clean JSON.
Send a keyword, get back parsed organic results and 26+ SERP features in real time. It's DataForSEO-compatible — point your integration at us and pay about half the price.
- 99.9%
- uptime
- ~1.1s
- median latency
- 26+
- SERP features
- 190+
- locations
99.9%
Uptime target
rolling 90-day
<1.2s
Live latency
median, real-time
26+
SERP feature types
parsed per response
190+
Locations
desktop & mobile
1.2B+
SERPs parsed
and counting
Why teams switch
A SERP API built for the people who parse the data
Most SERP APIs make you choose between price, coverage, and developer experience. We didn't want to choose, so we built the one we wanted to integrate against.
Real-time structured JSON
Send a keyword, get back parsed organic results and SERP features as predictable JSON. No HTML scraping, no brittle selectors, no proxy babysitting on your side.
Full SERP-feature coverage
26+ feature types parsed from a single response — featured snippets, People Also Ask, local pack, knowledge panel, AI Overviews, shopping, news, video, and more.
Precise location & device targeting
Resolve a query for any of 190+ locations, on desktop or mobile, in the language you specify. The same keyword, exactly as a real searcher there would see it.
DataForSEO-compatible drop-in
Field names and response shape mirror DataForSEO, so you can point an existing integration at Serplify and keep your parsers — at roughly half the cost.
Coverage
Every SERP feature, parsed into named blocks
One Google SERP API call returns the full page broken into structured elements — not a blob of HTML you have to scrape yourself.
- Organic results
- Featured snippet
- People Also Ask
- AI Overview
- Local pack
- Knowledge panel
- Shopping / PLAs
- Image pack
- News
- Top stories
- Video
- Sitelinks
- Related searches
- Ads
Each block carries its own fields — positions, links, prices, ratings, and source — so you can read exactly the feature you care about. New SERP features are added as Google ships them, without breaking the schema.
Endpoints
Three speeds, one schema
Pick the gear that fits the job. Every endpoint returns the same JSON shape, so you can move a keyword between Live, Priority, and Standard without touching your parser.
Priority
seconds, queued firstQueued but jumped to the front. Returns via webhook or polling. A middle gear for time-sensitive batches without paying live rates.
/v1/serp/google/organic/priority Standard
queued, lowest costBulk-friendly queued jobs at the lowest per-result price. Submit thousands of keywords and collect results by webhook when they finish.
/v1/serp/google/organic/standard Quickstart
Call it in one request, in any language
One POST with your key and a small JSON body — keyword, location, device — and you get parsed organic results back. No SDK to learn, no auth dance. Copy a snippet and you're running a live query in a minute.
- Bearer-token auth. One header, one key. Rotate keys per environment in the dashboard.
- Three required fields.
keyword,location, anddevice— everything else has sensible defaults. - Plain HTTP. It's a JSON API, so any language with an HTTP client works — no Serplify-specific SDK required.
# Live Google SERP — returns parsed organic results + 26+ features
curl -X POST https://api.serplify.io/v1/serp/google/organic/live \
-H "Authorization: Bearer $SERPLIFY_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"keyword": "best running shoes",
"location": "New York,US",
"device": "desktop"
}'import requests
resp = requests.post(
"https://api.serplify.io/v1/serp/google/organic/live",
headers={"Authorization": "Bearer " + api_key},
json={
"keyword": "best running shoes",
"location": "New York,US",
"device": "desktop",
},
timeout=15,
)
resp.raise_for_status()
data = resp.json()
for row in data["organic"]:
print(row["rank_absolute"], row["domain"])const res = await fetch(
"https://api.serplify.io/v1/serp/google/organic/live", {
method: "POST",
headers: {
"Authorization": `Bearer ${apiKey}`,
"Content-Type": "application/json",
},
body: JSON.stringify({
keyword: "best running shoes",
location: "New York,US",
device: "desktop",
}),
});
const { organic } = await res.json();
organic.forEach((r) => console.log(r.rank_absolute, r.domain));
$ch = curl_init("https://api.serplify.io/v1/serp/google/organic/live");
curl_setopt_array($ch, [
CURLOPT_POST => true,
CURLOPT_RETURNTRANSFER => true,
CURLOPT_HTTPHEADER => [
"Authorization: Bearer " . $apiKey,
"Content-Type: application/json",
],
CURLOPT_POSTFIELDS => json_encode([
"keyword" => "best running shoes",
"location" => "New York,US",
"device" => "desktop",
]),
]);
$data = json_decode(curl_exec($ch), true);Anatomy of a response
Every SERP feature becomes a typed JSON field
Here's the same Google results page on the left and the structured response on the right. Hover any block to see exactly which named field it maps to — this is what '26+ SERP feature types parsed into clean JSON' actually looks like.
A single live SERP API call returns each Google search feature as a named, typed JSON field: the AI overview, paid ads, the featured snippet, organic results with rank_absolute, People Also Ask, and the local pack — plus 20 more feature types not shown here.
- AI Overview
ai_overview - Ads
paid - Featured snippet
featured_snippet - Organic result
organic[] - People Also Ask
people_also_ask - Local pack
local_pack
Rank tracking
A rank tracker API and SERP position API in one
Schedule recurring checks for your keyword set and read positions
straight from the response. Every result carries
rank_absolute, so a rank tracking API
is just a loop over your keywords on a cadence you control.
- Scheduled checks. Daily, weekly, or hourly cadences per keyword, location, and device.
- Historical positions. Store each check to chart a SERP position API trend over time.
- Movement alerts. Diff today against yesterday and flag gains, drops, and lost SERP features.
Honest comparison
Serplify vs DataForSEO & SerpApi
Both are solid tools — we use them as the benchmark. Here's where we line up and where we differ, on the axes that actually change your bill and your build.
| Compare | Serplify SERP API | DataForSEO | SerpApi |
|---|---|---|---|
| Price · Standard (per 1,000 results) | $0.30 | ~$0.60 | ~$0.75 |
| Price · Live / real-time (per 1,000) | $1.00 | ~$2.00 | ~$1.50 |
| DataForSEO-compatible response schema | Drop-in | Native | Different schema |
| Median live latency | ~1.1s | ~3–8s (queued bias) | ~2–4s |
| SERP feature types parsed | 26+ | 25+ | 20+ |
| AI Overview parsing | Included | Included | Partial |
| Free trial credit | Yes | Limited | 100 searches / mo |
| Webhooks for queued jobs | Yes | Yes | No |
| Human support on every plan | Yes | Tiered |
Competitor figures are list-pricing estimates as published at time of writing and vary by volume, region, and plan. We benchmark transparently — see the docs for live numbers.
Who it's for
What people build on the SERP API
If your product or workflow needs to know what ranks where, the Google SERP API is the data layer underneath it.
Rank tracking & SEO platforms
Power a rank tracker API behind your product — daily positions for thousands of keywords across locations, stored and charted over time.
SERP monitoring & alerts
Watch for ranking drops, lost featured snippets, or new competitors entering the top 10, then fire alerts the moment a SERP shifts.
Agencies & in-house teams
Run client reporting and competitive audits at scale without standing up your own scraping fleet, proxies, or CAPTCHA handling.
AI & LLM grounding data
Feed models fresh, citable search results for retrieval and grounding — structured JSON your pipeline can consume directly.
Market & competitor research
Map share of voice, track SERP features by query, and quantify how visibility moves across markets and devices.
Datasets & analytics
Collect large, clean SERP datasets for trend analysis, pricing intelligence, and internal dashboards with a stable schema.
Pricing
Pay per 1,000 results — about half the going rate
No seats, no minimums to start. Pick a speed per request and you're only billed for the results you pull.
Standard
Queued bulk jobs at the lowest per-result price.
$0.30 / 1k results
Start with Standard - Same DataForSEO-compatible JSON schema
- Webhook delivery on completion
- All 26+ SERP feature types
- 190+ locations · desktop & mobile
- Pagination beyond page one
Most popular
Priority
Queued, but jumped to the front for time-sensitive batches.
$0.60 / 1k results
Choose Priority - Everything in Standard
- Front-of-queue processing
- Faster turnaround on bulk runs
- Webhook or polling delivery
- Ideal for daily rank tracking
Live
Real-time resolution, returned inline in the same request.
$1.00 / 1k results
Go Live - Everything in Priority
- ~1.1s median latency
- Synchronous, inline response
- Best for on-demand rank checks
- No webhook plumbing needed
~50% below DataForSEO list pricing · free trial credits · volume discounts on Scale
Need committed volume or a custom SLA? Talk to sales about Scale and Enterprise.
FAQ
Questions about the SERP API
Still unsure about something? The docs go deeper, or reach the team.
Is it really DataForSEO-compatible?
Yes — the response schema and field names (like rank_absolute, items, and the SERP feature blocks) mirror DataForSEO's Google Organic structure. Most teams point an existing DataForSEO integration at our base URL, swap the key, and keep their parsers. A short migration note in the docs covers the few edge cases.
How fresh and accurate is the SERP data?
Live requests fetch the SERP at call time, so results reflect the page as it ranks right now. We parse the live Google results page for your exact location, device, and language, then return clean structured JSON — not a cached snapshot.
What's the latency?
Live requests resolve in about 1.1s at the median; the long tail depends on the query and location. Standard and Priority jobs are queued and return by webhook or polling — designed for throughput rather than per-request speed.
Which search engines and locations do you support?
Google is the primary engine, with 190+ locations and both desktop and mobile, in your chosen language. You target by location name or code plus device — the same query as a real searcher in that market would see.
Do you offer rank tracking?
Yes. The SERP API doubles as a rank tracking API: schedule recurring checks for your keyword set, read back rank_absolute per result, and store positions over time. Pair it with our historical responses to chart a SERP position API trend without building your own crawler.
Is SERP scraping compliant and reliable?
We handle proxies, retries, and parsing on our infrastructure and operate to a 99.9% uptime target. Use the API for publicly visible search results and follow Google's terms and your local laws; we don't return logged-in, personalized, or paywalled content.
How does pricing compare to DataForSEO and SerpApi?
Pricing is per 1,000 results: Standard $0.30, Priority $0.60, and Live $1.00 — roughly half of DataForSEO's published list pricing for the equivalent tier. There's a free trial credit to test, and volume discounts on Scale and Enterprise.
What happens when I exceed my plan or need volume?
Usage is metered per 1,000 results with no hard cliff — you keep getting data and we bill the overage at your tier rate. For sustained high volume, talk to sales about committed-use discounts and a custom SLA.
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Real-time Google SERP data, clean JSON, half the price
Grab a key, run your first live query in a minute, and keep the parser you already wrote.
Free trial credit · no card to start · DataForSEO-compatible